Data Quality Evaluation

Industrial databases and information systems are plagued by a plethora of quality issues especially in cooperative information systems under the use of external data files because of the lack of collaboration in internal integration processes of marketing and sales data which is still a biggest challenge facing businesses, and, above all, the lack of benchmarks and tools standardizing for the external files exchanges and handling. In fact, the quality of exchanged data is essential for developing service-based applications and correctly performing cooperative activities such in Business-to-Business (B-to-B) marketing operations where issues are no longer limited to individual erroneous records but also to the insufficiency of customer knowledge and files features when integrating external data files. In this paper, we describe data assessment methods needed to assess and maintain the quality of an e-business activity. The aim is to define the basis of a data quality assessment framework that is suitable for evaluating and enhancing an e-business information system.